Ethan White is a social media manager, writer, and digital creative based in Wisconsin, focused on storytelling, communication, and helping people and brands find their voice online.
About Ethan
Ethan White is a social media manager, writer, and digital creative based in Wisconsin whose work centers on storytelling, communication, and the ways people build meaningful identities online.
A lifelong writer and internet native, Ethan has spent years exploring the intersection of creativity, digital culture, and human connection. His approach to social media is rooted in a simple idea: the strongest online presence isn't necessarily the loudest one. It's the one that feels recognizable, intentional, and genuinely connected to the person or brand behind it.
Through EthanWhiteTV, he works with individuals, creatives, professionals, and brands on social media management, content strategy, copywriting, and community management. His work emphasizes developing a distinct voice rather than forcing clients into whatever happens to be trending that week.
Ethan's professional background is also grounded in formal training from Milwaukee Area Technical College, where he earned technical diplomas in Sales & Customer Experience and Social Media Management. His studies strengthened his understanding of audience behavior, customer relationships, digital strategy, and how thoughtful communication can shape the way people experience a brand.
Writing remains an equally important part of Ethan's creative life. His interests span culture, entertainment, identity, the internet, and the wonderfully strange ways people communicate with one another. Across both writing and digital work, he's particularly drawn to projects that leave room for personality, curiosity, and a point of view.
Outside of EthanWhiteTV, Ethan is also the creator of Ethan's Tarot, an independent tarot and astrology practice through which he has worked with clients from around the world. His experience building and managing his own digital projects has shaped his understanding of what it's like to create an online presence from the ground up, particularly when the person behind the brand is the brand.
Whether he's developing a content strategy, writing copy, managing a community, or working on something that doesn't fit neatly into a category, Ethan approaches his work with the same goal: find the voice that makes the idea worth paying attention to.
WHAT I BRING TO THE TABLE
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Content planning, audience research, digital strategy, and brand positioning.
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Copywriting, storytelling, messaging, and developing a recognizable brand voice.
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Community management, customer experience, and building genuine audience relationships.
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Digital culture, trends, entertainment, and ideas that help content feel distinctive rather than interchangeable.
Ways to Work Together
Build a consistent, professional social media presence without having to manage every post yourself.
The Essential Social Media Management package is designed for individuals, creatives, professionals, and small brands who want to stay active and intentional online without needing full-scale management.
I'll work with you to understand your voice, goals, and audience, then turn the content and ideas you provide into a cohesive monthly social presence. From planning and copywriting to scheduling and performance insights, I'll handle the day-to-day organization so your social media stays consistent, purposeful, and authentically yours.
Includes:
Management of 1 social media platform
Up to 8 feed posts per month
Caption writing and copywriting
Content scheduling and publishing
Monthly content calendar
Basic hashtag and keyword research, where relevant
Basic profile optimization
Monthly performance report
One monthly strategy check-in
Please note: Clients provide the majority of original photos, videos, and other source material. Professional photography/videography, advanced video editing, paid advertising, and additional platforms are not included but may be quoted separately.
$450/month
Build a stronger digital presence with comprehensive, hands-on social media management.
The Full Presence Social Media Management package is designed for individuals, creatives, professionals, and brands who want a more active presence across multiple social platforms and need someone involved in both the strategy and day-to-day management.
I’ll work with you to develop a cohesive social strategy based on your voice, goals, audience, and brand. From content planning and copywriting to publishing, community management, trend research, and performance analysis, I’ll help keep your social presence active, intentional, and recognizable across platforms.
Rather than simply keeping your accounts active, this package allows us to look at the bigger picture: what’s resonating, where opportunities are emerging, and how your content can evolve over time.
Includes:
Management of up to 3 social media platforms
Up to 16 feed posts per month
Monthly content strategy and content calendar
Caption and copywriting
Content scheduling and publishing
Basic graphic content creation using client-provided photos, video, branding, and other assets
Profile optimization
Community management, including reasonable monitoring and engagement with comments and messages
Social listening and basic trend research
Monthly analytics and performance report
Strategic recommendations based on performance
Two strategy calls per month
Please note: This package covers the services and deliverables outlined above and does not include unlimited content creation, calls, revisions, messaging, or on-demand availability. Additional work outside the agreed scope may be quoted separately.
Clients are responsible for supplying original photography, video, brand assets, product information, and other source materials needed to create content unless otherwise agreed upon.
Get a fresh perspective on your social media presence and a clear plan for what to improve next.
The Social Media Audit is a personalized review designed for individuals, creatives, professionals, and small brands who want expert feedback on their current social presence without committing to ongoing management.
I’ll review your account with a focus on how effectively your profile, content, messaging, and overall strategy work together. You’ll receive personalized feedback identifying what’s already working, opportunities for improvement, and practical next steps you can implement moving forward.
Rather than relying on generic social media advice, your audit will be tailored to your existing presence, goals, audience, and the way you want to show up online.
Includes:
Audit of 1 social media platform
Profile and bio review
Review of current branding and visual consistency
Content and posting strategy review
Caption and messaging analysis
Audience and engagement observations
Hashtag and keyword usage review, where relevant
Identification of strengths and areas for improvement
Personalized content and strategy recommendations
Actionable next steps for improving your social presence
Written audit delivered digitally
Turnaround
Your completed Social Media Audit will be delivered within 5–7 business days after I receive the information and account details needed to begin the review.
Please Note
This is a one-time consulting service and does not include ongoing social media management, content creation, publishing, account management, or implementation of the recommendations.
If you decide you'd like ongoing support after your audit, you can explore my monthly Social Media Management packages for continued strategy, content planning, publishing, and account management.
Price: $125 one-time
Have Something in Mind?
Whether you’re looking for ongoing social media support, a fresh perspective on your online presence, or something a little harder to categorize, I’d love to hear what you’re working on.